OPEN MINDS.
ACTIVATE CHANGE.
WIN FOR THE PEOPLE.
WHO WE ARE
Watering Hole Media (WHM), is a social impact media company seeking to open minds, activate change, and win for the people. WHM meets the audience where they are by fostering a safe space for people to come together and have difficult conversations, nourish themselves, and bring new perspectives back into their communities. WHM envisions a world where stories and conversations spark change by compelling people to act to address social injustice and save democracy. All are welcomed at WHM, however our content centers Black, Indigenous, and people of color.
WHY WATERING HOLE MEDIA
2024 is turning out to be one of the most consequential elections of our lifetime. Despite so much being on the line, more Americans are turning away from mainstream news and seeking information and solutions to the problem via social media and web-based video content. A recent study by The Change Research, shows that 43 percent of people only ingest news when there is a big news story and 19 percent only passively seek news. The same study showed that when those passive news seekers look for information they go to Youtube, Facebook, Instagram, TikTok, podcasts, and Twitter.
Even though social media is how most people are consuming news, it is still plagued by misinformation and disinformation, as well as voices that have inaccurate information but present as valid sources. It is proven the best way to counter disinformation is 1) not to amplify the lies and 2) counter it with accurate information from a credible source.
WHM will be an intervention to the current content and serve as a credible source. Our approach is to develop video-first digital content that is culturally relevant, politically savvy, and honest. Our content will live across social media platforms and as podcasts. We work from an abundance approach to content - more is always better! Our distributed approach to creators and content allows WHM to have something for all those looking to save democracy and fight for social justice.
Ashley Allison
CEO and Founder
Ashley is an Obama-Biden White House senior advisor and Biden-Harris campaign senior advisor with more than 15 years of experience building campaigns and strategies that lead to victory. As the National Coalitions Director for the Biden-Harris 2020 presidential campaign, she led nearly 500 staff to activate the most robust coalition of voters in modern history. As the Executive Vice President for The Leadership Conference on Civil and Human Rights, her work has led to victory and policy changes, around criminal justice and policing reform. Ashley spearheaded campaigns to protect the right to vote for millions of Americans and helped to get the citizen question removed from the 2020 census form. She is a former host of the podcast, Pod for the Cause, and political commentator on CNN. Ashley understands the role media and communication platforms can play in creating change.
OUR FOUNDER
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